Parimatch Sponsors & Partners in India

Cricket plays a central role in Parimatch’s strategy for the Indian market. The platform has two prominent Trinidadian cricketers as its faces: Sunil Narine and Nicholas Pooran.
Sunil Narine became a Parimatch brand ambassador in August 2024. Known for his mystery spin and powerful batting in the IPL with Kolkata Knight Riders, Narine appears in social media campaigns, TV commercials, and fan meet-and-greets. He also took part in exclusive interviews and promotional features ahead of major T20 tournaments.
Nicholas Pooran joined the brand in 2023. As a hard-hitting batsman who plays for Lucknow Super Giants in the IPL, Pooran appeals to a young, mobile-first audience in India. He features in large-scale ad campaigns across TV, print, and digital media. His recent commercial for Parimatch encouraged cricket fans to put their match predictions to the test.
In January 2025, Parimatch also signed Indian MMA fighter Ritu Phogat as a brand ambassador. A former Commonwealth Wrestling Championship gold medallist, Phogat represents the brand at events and through social media interactions. Indian rapper Divine rounds out the ambassador lineup, which helps Parimatch connect with a wider audience beyond sports.

On the football side, Parimatch holds partnerships with several major clubs and associations.
The brand became a Regional Sponsor of the Argentine Football Association (AFA) in July 2024, with a focus on the Asian region. Through this deal, Parimatch users can access official collectibles and signed merchandise from Argentina’s national team.
In August 2025, Parimatch signed a multi-year deal with Manchester United as the club’s official betting partner across parts of Asia and MENA. The brand’s logo appears on LED perimeter boards at every home match at Old Trafford, and fans can win VIP tickets and exclusive club rewards.
Leeds United partnered with Parimatch for the 2025/26 Premier League season. The brand serves as the club’s official sleeve partner, with its logo placed on the left sleeve of the men’s first-team kit. Parimatch also runs ticket giveaways, signed memorabilia contests, and meet-and-greets with former players for Leeds supporters.

In March 2025, Parimatch became the UFC’s Official Sportsbook and Betting Partner in Asia. The deal includes Parimatch branding inside the Octagon, co-branded content for digital and social channels, and activations at UFC events. The partnership gives Parimatch access to over 17.5 million UFC followers in Asia.

Beyond individual ambassadors, Parimatch is the title sponsor of Sunrisers Eastern Cape, the back-to-back SA20 champions in South African T20 cricket. The sponsorship covers kit branding, digital promotions, player interviews, and social media content aimed at cricket fans.
The brand also collaborates with the Pro Kabaddi League and the Indian Super League, which help maintain its visibility among Indian sports audiences.