About Parimatch

Parimatch exists to make online betting accessible, convenient, and fair. Since 1994, the company’s goal has been to provide players with a reliable platform where odds are competitive, payouts are fast, and the experience remains enjoyable from start to finish.
The company went online in 2000, becoming one of the first operators in the CIS region to launch a fully functional betting website. Since then, it has expanded into dozens of markets and received a number of awards along the way, including a partnership with Federbet to combat match-fixing and membership in the Esports Integrity Commission.
Today, Parimatch operates in many countries around the world, including India. The company is headquartered in Limassol, Cyprus. A dedicated Indian office handles local marketing, operations, and partnerships.

Parimatch is owned by Sergey Portnov. He joined the company in 2011 as Marketing Director, rose to CEO, became a shareholder, and acquired full ownership in 2024. Behind him is a team of gaming industry professionals, software developers, odds compilers, and customer support staff spread across multiple offices.
The brand ambassador for India is Sunil Narine, the Trinidadian all-rounder known for his mystery spin bowling and his years with the Kolkata Knight Riders. Other ambassadors include Nicholas Pooran, Indian rapper Divine, and MMA fighter Ritu Phogat.

Parimatch provides a full range of betting and gaming products under one roof.

• Sportsbook. Pre-match and live betting on cricket, football, basketball, tennis, horse racing, volleyball, MMA, kabaddi, badminton, esports, and more. Thousands of events daily with competitive odds;
• Casino. Over 10,000 slots from top-tier providers, plus 150+ table games including blackjack, roulette, and baccarat. New titles added regularly;
• Live casino. 170+ tables with professional dealers running blackjack, roulette, baccarat, and game shows in real time;
  Instant games. 140+ fast-paced titles for quick sessions between bets;
• Virtual sports. Simulated football, horse racing, and greyhound events running 24/7.

Parimatch backs its brand with high-profile sports sponsorships that go beyond logo placements.

• UFC: Official Sportsbook and Betting Partner in Asia since March 2025, with branding inside the Octagon and content across UFC’s Asian social channels;
• Sunrisers Eastern Cape: Title Sponsor of the South African T20 cricket franchise;
• Argentine Football Association: Regional Sponsor;
• Leicester City and Nottingham Forest: Partnerships for the 2024/25 Premier League season.

There is no shortage of betting sites, but Parimatch has built a reputation over three decades for several reasons.

• Indian market focus. Rupee transactions, local payment methods (UPI, PhonePe, Paytm, bank transfer), and Hindi language support;
• Mobile app. Fully functional apps for Android and iOS with the same features as the desktop site;
• Fast payouts. Most deposits land instantly. Withdrawals are processed within 3 business days;
• Sports depth. 25+ disciplines with live betting and competitive odds across all major leagues;
• Casino variety. 10,000+ titles from leading developers with new games added every week;
• 24/7 support. Live chat, email ([email protected]), Telegram, Facebook, Instagram, and Twitter. English and Hindi;
• Licenced and regulated. Curaçao Gaming Authority licence with full AML and KYC compliance.

Parimatch supports responsible gambling. The platform provides deposit limits, session time limits, cooling-off periods, and self-exclusion tools. Gaming should stay entertainment. If it stops being fun, take a break and reach out to professional support organisations like Gamblers Anonymous or Gambling Therapy.

For questions about Parimatch services, reach the support team via live chat on the website or email at [email protected]. Support is available 24/7 in English and Hindi.